The Shriners International Education Foundation (SIEF) is vital to the future, success and strength of our fraternity, and of members of the entire Masonic family, including both men and women from appendant allied and affiliated bodies. SIEF improves lives by promoting, supporting and fostering education, training, study, research, and leadership skills.
Our Noble Academy Membership & Marketing Conference and Masters Class offers multiple Learning Paths and consists of an annual conference and four virtual events that take place throughout the year.
We never want you to miss an SIEF learning opportunity! If you were unable to attend a past virtual event, or simply want a refresher, just look below for links to past sessions.
On-Demand Virtual Events & Seminars
2020-2021 Membership & Marketing Virtual Event Series
Membership & Marketing Virtual Event #1
View webinar (11/19/20)
- Using Emotional Connection to Set the Value Proposition – Michael C. Russell
- Shriners Children's - Branding for Our Next 100 Years – Mel Bower
Membership & Marketing Virtual Event #2
View webinar (01/14/21)
- All Aboard! First-Timer's Guide to Producing an Events Portfolio – Christian Moore
- Shout It Out Loud! External Communications – David Krogh and Tammy Robbins
Membership & Marketing Virtual Event #3
View webinar (02/25/21)
- Driving Meaningful Member Experiences Through Communications & Recordkeeping – Don Ferguson
- Developing Your Why and Establishing a Winning Culture – Richard E. Lynn
- Mission Critical Communications – James W. Lich and Bethanne Demas
Membership & Marketing Virtual Event #4
View webinar (08/19/21)
- Open Discussion – Panelists Marty Bartlett, Bryan Harrison, Mel Bower. Moderated by John Piland
2021-2022 Membership & Marketing Virtual Event Series
Membership & Marketing Virtual Event #1
View webinar (02/10/22)
- Your Event Survival Guide - Part 1: Planning – Ali Collins
- Social Media in An Age of Division – Mel Bower
Membership & Marketing Virtual Event #2
View webinar (03/10/22)
- Volunteer Management - "If you have to ask how much they cost, you can't afford them." – Timothy J. Murphy
- Developing a New Website Will Make You Question Everything – Anthony Watts
Membership & Marketing Virtual Event #3
View webinar (04/21/22)
- Becoming a Successful Fraternity – Robert Conley
- The History of The First Shriners Hospital – Christian Berg
Membership & Marketing Virtual Event #4
View webinar (05/19/22)
- Open Discussion – Panelists Bryan Harrison, Mel Bower. Moderated by John Piland
2022-2023 Membership & Marketing Virtual Event Series
Membership & Marketing Virtual Event #1
View webinar (11/03/22)
- Creating a Culture of Excitement – Brad Scott Billings, Grand Master at the Grand Lodge of Texas
- Best Practices in Chapter Communications – Mel Bower, Chief Communications and Marketing Officer
Membership & Marketing Virtual Event #2
View webinar (12/08/22)
- Strategic Assessment of Our Masonic Facilities – James Cole, Grand Commander/CEO at Scottish Rite, SJ, USA
- Leveraging Social Media to Acquire New Shriners in Local Areas – Rich Davis
Membership & Marketing Virtual Event #3
View webinar (03/09/23)
- Development Theory and How to Facilitate Groups Through That Process in a Fraternal Environment – Christian Moore, CPRP, Library & Museum Administrator at Grand Lodge of Texas
- Shriners and Social Media Today: Lessons Learned, Tips, Tricks and Protecting Our Brand – Chris Hall
Membership & Marketing Virtual Event #4
View webinar (04/13/23)
- Open Discussion – Panelists Bryan Harrison, Anthony Watts. Moderated by John Piland
2023-2024 Membership & Marketing Virtual Event Series
Membership & Marketing Virtual Event #1
View webinar (11/2/2023)
- Mini Lizzies, Maxi Good for Kids – Dr. Dave Menshew, Noble, Aahmes Shriners, Modesto Shrine Club
- Marketing Plans and Best Practices – Veronica Ambuehl, Vice President and Director of Client Services, BAM Marketing and Jordan Longhi, Vice President and Director of Digital Marketing, BAM Marketing Agency
Membership & Marketing Virtual Event #2
View webinar (1/18/2024)
- Membership Growth: Retention, Restoration, and New Members in California – Jordan Yelinek, Masons of California
- A Conversation with Linda Patch and Len Cercone, facilitated by Mel Bower – Linda Patch, Scottish Rite Supreme Council, Len Cercone, Cercone Brown Company and Mel Bower, Shriners International and Shriners Children’s
Membership & Marketing Virtual Event #3
View webinar (3/7/2024)
- Building Your Shrine of Tomorrow – Leslie Murphy, President of Raybourn Group International
- Mastering Event Excellence: A comprehensive Guide for Planning Unforgettable Events – Benjamin LaBlanc, Global Key Account Manager, Syensqo Chief Rabban, Arabia Shriners.
Membership & Marketing Virtual Event #4
View webinar (5/23/2024)
- Unmasking Membership Myths – Kristi Wagner, President/CEO, Rushmore Center for Civic Leadership
- Question and Answer with Shriners International Leadership – John Piland, Executive Vice President, Bryan Harrison, Chief Membership Development Office and Anthony Watts, Director, Digital Marketing
Shriners International Education Foundation Noble Academy
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