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Session Description
Fraternal Growth – Authenticity Matters
Discover the deep-rooted origins of fraternities, where mutual aid is woven into the fabric of society, reflecting humanity’s natural instinct to rely on one another. In the Shrine community, the lodge stands as a sanctuary – offering understanding, support and camaraderie. Built on the principles of brotherhood, the Shrine fosters a space where individuals from all walks of life come together, each contributing their unique talents for the greater good.
True transformation occurs when brothers help brothers with genuine care, whether by lending a hand or simply checking in. It’s in these authentic acts of support that our brotherhood thrives. While Shriners are renowned for our powerhouse fundraising, that’s only part of who we are. By harnessing our diverse skills to lift each other up and sharing our stories of brotherly support, we will attract new members who share our values and vision for a stronger fraternity.
Learning Objectives
Following this session, learners will be able to:
- Inspire members to build trust and rapport that empowers others to take action.
- Strengthen and deepen genuine fraternal bonds through shared experiences.
- Identify and apply authenticity as a key communication strategy to enhance engagement and connection.
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Session Description
The 5th Annual Membership & Marketing Virtual Series will wrap up with an interactive panel discussion, moderated by John Piland, EVP of Shriners International, and key department leaders. This engaging session invites you to submit questions, ensuring your voice shapes the conversation around membership development and marketing. Expect valuable insights and real-world solutions to drive chapter growth and operational efficiency, tailored to address your needs directly.
Learning Objectives
After this session, learners will be able to:
- Apply Effective Membership Development Strategies: Gain insights into proven strategies for recruiting, retaining, and engaging members, with guidance from Shriners International leaders.
- Boost Operational Efficiency: Discover actionable approaches to streamline chapter operations for greater impact and effectiveness.
- Enhance Marketing and Communication Tactics: Equip yourself with practical tactics to improve outreach, strengthen engagement, and build stronger connections with members.
Panelists:
- Mel Bower, Chief Marketing Officer, Shriners International
- Bryan Harrison, Chief Membership Development Officer, Shriners International
- John Piland, EVP, COO, Shriners International
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Apprentice Certificate Program
The Apprentice Certificate Program is an online education program focused on best practices in the areas of membership recruitment and retention, and marketing, communications, branding and public relations. It is part of the Noble Academy presented by Shriners International Education Foundation. To earn your Apprentice Certificate, you are required to attend all four virtual events in the 4th Annual Membership & Marketing Virtual Event Series. We encourage you to attend each event live to have the chance to interact with other learners and ask questions of the presenters. If you are not able to attend at the time of the event, you can watch on-demand and still receive credit. The deadline to view all events and receive your Apprentice Certificate is Friday, June 13, 2025.
